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Research papers

Le Pelerin

The researches conducted on the readership of LE PELERIN show clearly that the public is more traditional than French Society as a whole. But it doesn't mean that to go on living, it must not adapt itself to new ways of reading magazines or new forms...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Anne Coudreau
November 1, 1979
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Citation

Coudreau, A. (1979a, November 01). Le Pelerin. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/le-pelerin


Research papers

Experiments on an adaptive computer model of a distribution channel

The aim of the paper is to use computer simulation models of an entire industry's distribution channel as instruments of theory development. The major phenomena to be explained center around recent developments in distribution systems, resulting from...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Martin Pfaff
November 1, 1969
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Citation

Pfaff, M. (1969a, November 01). Experiments on an adaptive computer model of a distribution channel. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/experiments-on-an-adaptive-computer-model-of-a-distribution-channel